Leonora Bamford, Founder of My Baba Parenting Blog

Posted on 03 October 2016

Leonora is a mother of two young children and whilst she is not professing to be an expert on motherhood or babies, everyday is part of the learning-curve and her blog (My Baba) will share what has worked for her in the stages she's hit so far. My Baba aims to help women with their decisions; to help to cut through the great mass of information available and simplifying things that should be simple.


Leonora pictured here at the My Baba head quarters in Mayfair, she wears Gabby Shirt, Isabella Sweater and Willow Coat
Photographed using an Apple iPhone 6

Who or what last made you laugh out loud
My husband with a very rude joke!

Who or what inspires you
I’m surrounded by creative people who constantly inspire me, and my children definitely do so everyday.

Your words to live by
Never put off until tomorrow what can be done today.

What cause or causes do you feel passionate about
Sugar Plum Children’s Diabetes, Wellbeing of Women for ectopic pregnancies, Meningitis NOW and my latest charity, Save The Children.

Best piece of advice you’ve ever been given
The grass is never greener on the other side.

Your London in an hour
If I only had an hour I would run to Daylesford Organic to put a picnic together and then take the children to the Inner Circle in Regent’s Park, followed by a ride on the pedlows.

Your favourite London view
The top of the Wellington Arch – not many people know but you can go straight into Hyde Park corner and up inside the actual arch.

Are you working on anything at present
I’m working on the next generation of My Baba.com, and we’ve got a few fun collaborations happening. We’re also thinking about extending our children’s vitamin range with Zita West.

Describe your style
I love block colours. I’m pregnant at the moment, so an oversized shirt and jacket over skinnies or boyfriend jeans with a great chunky knit.

Whose style do you most admire, past or present
Is it boring to say Jackie O, Audrey Hepburn and Grace Kelly? I also love thefashionguitar and pandorasykes on Instagram.

Favourite piece from the ENLIST collection
I’m pretty obsessed with it all, but I’ve definitely got my eye on the Alana Dress with a split up the side, and the Olivia Jacket.

Leonoras edit


Willow Alpaca Coat

Isabella Sweater


Gabby Shirt

             Alana Dress 

               Olivia Jacket

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